Golf de l'Hippodrome

With the upcoming opening of the golf practice, the client needed to quickly build awareness and visibility, improve online discoverability, and clearly present the different offers to attract and inform future visitors.

As the UX/UI designer for the Golf Hippodrome website, I was responsible for shaping a user-centered interface, aimed at improving user engagement and conversion. I optimized the content structure and ensured that accessing practical information was intuitive and accessible.

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I started with a short discovery phase: working sessions with the client, a competitive benchmark of other golf practices and urban sport venues, an audit of existing content (brochure, social media) for a venue with no prior digital presence.

The offer was dense and multi-layered, with a lot of options depending on different audiences (beginners, regulars, families, young people, businesses...). The key issue was presenting these options without risking overwhelming visitors and burying the booking CTA. 

The strategy was to group offers into clear categories instead of one long list, prioritizing the category with the most users (casual practice sessions), while still giving each segment, its own clearly labeled space.

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For the UI part, I worked from the art direction created by our art director and turned it into the actual site, layouts, components, interactions, while keeping it true to her visual identity.

During that phase I also had to adjust some of the initial design choices to match what the client actually wanted: something modern and clean, but still warm and welcoming, without ending in a premium look which would not have match the client's desire. So I tweaked things like spacing, how images were treated, and how much visual weight the pricing cards and CTAs got, to keep the design close to the original DA while still serving what the page needed to do.

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