Coral Guardian

Context

Coral Guardian is a non-profit organization focused on restoring coral reefs.

Client need

The client needed to improve the donation and adoption funnel to make it more intuitive, accessible, and engaging. The existing experience lacked clarity and consistency across devices, which impacted user trust and conversion.

My role & responsibilities

For this project, I redesigned the donation/adoption funnel with a focus on UX and UI, making the experience intuitive, engaging, and accessible. My redesign included simplifying user flows, a seamless experience between desktop and mobile, and balancing emotional appeal and functional clarity. The redesign is a more streamlined experience that builds user trust and supports the mission of the non-profit.